Where I create the most impact.
Brand Transformation & Clarity
I help brands clarify who they are and what they stand for. Whether it’s a full repositioning or a visual and verbal refresh, I focus on aligning story, identity, and business strategy so every part of the brand moves in the same direction.
At Converse, this meant helping reinvent a 100-year-old icon for a new generation — evolving its narrative without losing its soul.
I help brands figure out who they are and how to tell that story in a way that grows their business. My best work is part strategy & systems, part creativity, and part getting things done — turning ideas into outcomes that last.
GTM Strategy & Storytelling
I bring strategy and storytelling together to launch products, build campaigns, and drive sustainable growth. My approach connects creative instinct with data and structure, making sure ideas don’t just inspire but perform.
At Gelato, this meant building a new software product and business unit from scratch — reaching double-digit-million ARR in its first year.
Creative Leadership & Culture
I lead with energy, authenticity, and trust, creating space for people to do their best work. I’ve built and scaled teams of more than forty, balancing structure with curiosity so creativity has room to move and ambition turns into real results.
A former team member’s leaving card described my style as ‘unconventional but the most inspirational boss’. I kept it!