Berlin-born and London-bred, I’ve built a career at the intersection of creativity, commerce, and culture. My path has moved between global corporations and fast start-up creative environments, shaping how I think about brand building: part analytical discipline, part instinct for great stories. I’m drawn to complex challenges, moments when a brand needs to define its purpose or find renewed relevance.

I lead with energy, curiosity, and trust. My approach blends strategic structure with creative freedom, helping teams turn ambition into sustainable output. At heart, I believe in marketing that builds culture and belief, not just awareness, in products and brands that express their purpose through every detail of how they act, look, and speak.